Over the last few months, much has been discussed in the rumors that Facebook was about to make some changes, well thanks to a post by the founder, Mark Zuckerberg on the 12th January, we have learnt that news feeds from business pages are about to disappear from personal news feeds.
In Mark’s post he points out that the community comes first and after feedback received, many thought their personal news feeds were being over crowded by posts coming from businesses etc.
Many Business Improvement Districts use Facebook pages as a way of interacting with local businesses and visitors so this new change will have a negative impact on your interaction rates as posts you put up on your page will not reach out to as many as it has done in the past.
Mark Zuckerberg’s Post also goes on to say:
We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being. So we’ve studied this trend carefully by looking at the academic research and doing our own research with leading experts at universities.
The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.
Based on this, we’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.
We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products. The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.
As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.
Time will tell to see how much this will effect the way BID’s interact with followers on Facebook. Other Social media platforms including Instagram, Pinterest and Twitter may be a better way to interact with those you need to connect too.